Matthew Harabin
Senior Product & AI Leader architecting governed GenAI products, enterprise MarTech ecosystems, and closed-loop data pipelines in highly regulated healthcare environments.
About
For over 15 years spanning IPG Health and McCann Health Managed Markets, I have built and scaled enterprise product platforms, AI Centers of Excellence, and omnichannel data systems across a $35M commercial portfolio. I specialize in deploying high-adoption GenAI products (75% adoption rate, 25–50% cycle time reduction) that bridge complex clinical strategy, data privacy, and real-world execution.
As a certified Veeva partner and appointed Agency Privacy Champion, I bridge product development, IT, and legal/MLR teams to turn fragmented legacy workflows into standardized, governable systems built for measurable ROI and regulatory compliance.
Featured Work
Product, platform, and AI enablement work focused on making regulated healthcare systems easier to use, govern, and scale.
Designed and deployed a suite of 20+ AI-powered tools that streamline content creation, strategic planning, and insight generation across Market Access teams. These tools transformed fragmented workflows into structured, repeatable systems with strong adoption across copy, strategy, and account functions.
Architected a modular content system for Darzalex, replacing static value propositions with dynamic, omnichannel journeys tailored to specific stakeholder careabouts. Winner of the 2025 MM+M Gold Award.
Led enterprise platform modernization initiatives, including cloud migration, content management systems, and analytics enablement. Standardized workflows and governance across systems to improve scalability, consistency, and operational efficiency.
How a centralized Power BI reporting architecture replaced fragmented agency data feeds, established role-based access control (RBAC), and created a governed single source of truth across a $35M commercial portfolio.
Industry recognition
- 2025MedAdNews Managed Markets Agency of the Year & MM+M Gold — Best Use of Market Access Marketing
- 2023MedAdNews Best Managed Markets Campaign
- 2021MedAdNews Best Managed Markets Campaign
- 2020MedAdNews Best Managed Markets Campaign & MM+M Gold — Best Use of Market Access Marketing
- 2019MedAdNews Best Managed Markets Campaign
- 2018MedAdNews Best Managed Markets Campaign