Matthew Harabin
I build tools, platforms, and workflows that simplify complexity in highly regulated healthcare environments.
About
For over 15 years, I have built and scaled product platforms, AI-enabled workflows, and omnichannel systems that reduce friction in complex healthcare environments. I specialize in turning fragmented agency and enterprise operations into standardized, high-adoption tools that improve clarity, consistency, and speed.
Working across regulated pharmaceutical and Market Access organizations, I bridge strategy, technology, and compliance to deliver systems that are scalable, governable, and built for real-world adoption. My focus is on digital transformation where speed to market must align with operational discipline, data integrity, and customer needs.
Featured Work
Product, platform, and AI enablement work focused on making regulated healthcare systems easier to use, govern, and scale.
Designed and deployed a suite of 20+ AI-powered tools that streamline content creation, strategic planning, and insight generation across Market Access teams. These tools transformed fragmented workflows into structured, repeatable systems with strong adoption across copy, strategy, and account functions.
Architected a modular content system for Darzalex, replacing static value propositions with dynamic, omnichannel journeys tailored to specific stakeholder careabouts. Winner of the 2025 MM+M Gold Award.
Led enterprise platform modernization initiatives, including cloud migration, content management systems, and analytics enablement. Standardized workflows and governance across systems to improve scalability, consistency, and operational efficiency.
Industry recognition
- 2025MedAdNews Managed Markets Agency of the Year & MM+M Gold — Best Use of Market Access Marketing
- 2023MedAdNews Best Managed Markets Campaign
- 2021MedAdNews Best Managed Markets Campaign
- 2020MedAdNews Best Managed Markets Campaign & MM+M Gold — Best Use of Market Access Marketing
- 2019MedAdNews Best Managed Markets Campaign
- 2018MedAdNews Best Managed Markets Campaign